Hey! I’m Megan—data nerd, social media strategies, and co-founder ceo of Plot.

I built this Substack because I have a lot of thoughts about consumer trends, social media, and marketing that I just need to share somewhere. Some might call them unhinged, I call them honest.

My background? I worked at Apple doing social/branding, then ran my own agency. Now I've built Plot - an AI video social listening platform that extracts data from TikTok, Insta, and YouTube Shorts to reveal what consumers are actually doing.

I love diving into numbers, decoding social behaviors, crafting strategies, and understanding the psychology behind why people do what they do. My platform powers my research, giving me insights most marketers miss.

Consider this my unfiltered brain dump on consumer trends, backed by real data and years of expertise.